RunRev Introduces LiveCode Software Development Platform with Pre-Release Version for iPhone/iPad Development

EDINBURGH, 20 September 2010 – Runtime Revolution Ltd. today announced the debut of its updated software development platform LiveCodeTM, a massive step forward in compile-freeprogramming and a new deployment pack for iPhone/iPad development. The cross-platform solutionoffers deployment packs for the Web, desktop, server and additional mobile platforms starting at $99.

Formerly the Revolution development environment, LiveCode enables real-time development withadaptations and modifications made instantly and effortlessly. LiveCode delivers the following:

• Compile-free Coding: Developers can achieve project goals in a fraction of the time using LiveCode Platform Delivers Compile-free Programming Starting at $99;
• English-like Programming Language: The LiveCode programming language lets users;
• Cross Platform Development: Flexible delivery options allow developers to reuse the a compile-free workflow, with the ability to make changes to the interface or code whilethe application is running; write code that makes sense using expressive, memorable syntax; same code across multiple devices and platforms–iPhone/iPad, Web, desktop, and server–from a single code base.

LiveCode is a robust yet affordable development platform that enables the creation of mobileapplications, commercial software, enterprise IT solutions, in-house utilities, front ends, e-learningsolutions and even school projects. The platform leverages the advantages of natural languageprogramming with the power of a real-time development platform. With LiveCode, professionaldevelopers and ISVs in particular will experience a marked change in the way they create applications.

“Software development is often seen as difficult, overly complicated or too expensive, yet the realitycan be very different with the right technology solution,” said Kevin Miller, CEO of RunRev. “Sinceintroducing the LiveCode platform nine years ago, RunRev has demonstrated that individualingenuity and aspirations need not be held back because of unfamiliarity with a piece of software.LiveCode is the next step in bringing affordable, robust software development to a wider audience.”

RunRev Introduces Best of Breed iOS Development Tool

Following on the heels of the revised Apple developer guidelines, RunRev introduces the pre-releaseversion of LiveCode Deployment Pack for iOS. With $99 pricing, iPhone and iPad development isaccessible to everyone, including educators and individuals creating not-for-profit applications. Thepre-release iOS Deployment Pack includes functionality for shake motion detection, multi-touch,accelerometer, photo picker, and support for orientation, core location and sending email.

Andrew Ashe, managing director of EuroTalk, has been using LiveCode in the Digital Tools for Rural Schools campaign, creating iPhone/iPad-based learning applications for primary school students inMalawi, Africa. The program has been wildly successful, in part because of the speed and ease withwhich educational applications are developed using LiveCode.

“If we can use tools like LiveCode to develop and iterate quickly, and use handheld devices to deliver,I think we are the verge of a revolution in terms of delivering education,” said Ashe. “We knowfrom decades of experience developing interactive content that the most important thing is havingan iterative development process. LiveCode is such a joy to use because you can develop interfacesand functionality very quickly and see if they work right away. We need great tools that can interfacebetween an author writing primary education, or a journalist, or whomever. The more accessible thetool, the more it unlocks all of this other expertise, allowing it to feed into this revolution that we know is happening.”

LiveCode Programming Language Delivers Code that Makes Sense

LiveCode was inspired by natural-language development tools HyperCard. The LiveCodeprogramming language uses an expressive, readable, English-like structure that results in code thatmakes sense. The language reduces obscure symbols and time-wasting errors found in traditionallanguages, and the result is dramatically more readable and understandable code than that written ina traditional language. This benefit comes into its own months after using LiveCode, when it comestime to maintain, upgrade or hand code to another developer.

LiveCode Pricing and Features

LiveCode pricing begins at $99 for a one-seat, personal use license, including LiveCode developmentfor iPhone/iPad. Additional deployment and service packs are available based on project, platform,users or other requirements. LiveCode service packs are offered for specific developmentenvironments, professional and commercial requirements, and educators, including universities andK-12 classroom licenses.

In addition to LiveCode for iOS, deployment packs include Windows Mobile, Windows desktops, Mac OS X desktops, Linux desktops, and popular Web browsers on Windows, Mac and Linuxincluding Internet Explorer, Safari, Chrome and Firefox. LiveCode has pre-release deploymentoptions available for server environments and additional mobile devices available for review.

LiveCode 4.5 features include:

• Compile-free coding
• Cross platform deployment 
• Very high‐level language benefits
• Visual development environment
• Graphical user interface (GUI) development
• Text processingText and data display
• SQL database accessMultimedia features
• Advanced language features
• Extensibility, networking and front ends
• Workgroups and team development (pre-release available today)
• New features in version 4.5 include: Print to PDF, color cursors, image export improvements,new name and license options, and hundreds of other minor improvements

About RunRev Ltd.

Founded in 1997, RunRev are the makers of LiveCode (formerly Revolution). The LiveCode platform empowers the creation of applications that run in any environment, using a fast andeasy compile-free workflow. LiveCode enables delivery to multiple devices and platforms—mobile, web, desktop and server—from a single code base. The LiveCode natural programming language is considered a modern descendent of HyperCard. The company offers LiveCode for professional programmers, IT and enterprise developers, educators and personal use. RunRevis based in Edinburgh, Scotland. For more information, please visit the company online at http://www.runrev.com.