RRL.12 Speakers & Sessions
The RunRev Event of the year is shaping up, with some exciting session announcements

by Heather Nagey

We're firming up speaker sessions for RunRevLive.12, and we've lots of great news on this to bring you. I'm delighted to report that we have once again secured Robert Cailliau to speak to you. His sessions are always entertaining and informative! Andre Garzia, Trevor DeVore, and many other favorites are returning, as well as a slew of brand new speakers with a different take on LiveCode. Here are just a few of the exciting sessions you can expect this year - we will of course have participation from the RunRev team as well, and a look at the latest and greatest LiveCode release.

Robert Cailliau - LiveCode Fan and Co-Inventor of the WWW
We're thrilled that Robert is giving us two talks this year, here's what he has to say about them.

"Crossing the Desert of Half-witted Apps"

Last time we met I gave a rather critical talk about the differnces between form and function in computer applications. I showed how decoration and graphic design may be beautiful but that perhaps function too is essential to make a good app. No doubt I have a too long experience in computing, I can still remember FORTRAN and real core memory. And all that time people have warned me that artificial intelligence would come "real soon now". So where are we? Anybody brought her robot to the conference? We are not at all there yet, though technologies for the different elements needed to build an artificial intelligence are beginning to mature. In the field of everyday computing we have just begun to provide "intuitive" applications, "rich" experiences, and "intelligent" behaviour. We have strayed away from the command-line interface and adopted the finger-painting interface. But how imaginative are today's "apps". Are they more than copies in the virtual world of annoying physical stuff? Is the developer concentrating on providing useful functions or on making beautiful animated displays that entertain me the first time and irritate me the second time? Can we imagine a truly useful set of "apps"? My thesis is that before we reach the peaks of artificial intelligence we must cross the desert of the half-witted apps. Let's try to explore what it could be at the foothills.

"Musings of a Geeky Engineer"

I'm a computer geek, OK, everyone knows that by now. But I'm also very curious about many other things. When I find myself in a new environment, my instinctive reaction is to assess the good and bad aspects, especially the bad ones. What could go wrong here? Will this hold up? Why is that thing so fragile? It is something I cannot resist. Actions that you cannot resist doing repeatedly are a part of your personality defined as talents. My pessimistic analytical approach to my environment is a talent. I put that talent to good use by studying engineering. Engineering is the discipline that combines knowledge, acquired scientifically or not, with imagination to construct tools. They can be bridges to walk over, airplanes to fly in or computer programs to get results from. They have to work, problems should be avoided.

And of course when I see something interesting I will try to do reverse engineering too: why was this built? how does it work? Or, the nightmare of my parents, shall I take it apart to look inside?
Over (too) many years of blundering about the world in this fashion I have come across some strange things.

This talk is more entertainment than work, and not much connected to LiveCode, but I hope it will be interesting and perhaps inspiring. I'll tell you about things I discovered during my excursions in the fields of Lego, timekeeping, and Star Trek. Perhaps they have more connections with programming than you thought.

Jacqueline Landman Gay and Ken Ray
These two well known guru's of the LiveCode community have teamed up to bring you a hot topic.

"Mobile Debugging Techniques"

Do you work with mobile? Do you spend half your time trying to debug your app on Android or iOS? Find out how the experts do it and save yourself hours of time and a world of pain.

Trevor DeVore
Trevor is known for being the driving force behind Screensteps, and now the award winning Clarify application (both LiveCode built of course).

"Re-using your UI"

One subject a new LiveCode user asked about at the last conference was how to design an application so that you could have different UIs for iOS and Android but still use most of the same code. I have been formulating some design approaches and using them in my desktop apps lately, and I'll be sharing what I've learned with you at RunRevLive.12.

Greg DeVore
Greg is the other half of the brothers DeVore team, and passionate about customer success!

"Making Your Customers Successful"

Providing fantastic customer support is a great goal. But ensuring customer success will make sure that your business thrives.

Customer support deals with small, focussed issues. Customer success deals with the macro application of your product to achieve larger goals. To create real evangelists of your product or service you need to have great systems in place for supporting your customers, but you also need to have systems in place to ensure their success with your products or services.

Customer support involves answering questions and helping customer work around bugs. In customer support you are helping your customers understand how your features work.

But ensuring customer success involves a lot more. When you are focused on customer success you aren't just answering questions. Your are providing leadership. You don't just tell your customers what they can do, you show them the best way to do it. You don't show them how your features work, you show them how to work with your features.

In this session we will discuss three key concepts:

1. Showing your customers a destination. What should their business look like after they implement your tools and services?
2. Providing a road map. What is the step by step process your customers can take to arrive at the destination?
3. Removing the roadblocks. What information does your customer need to get over the obstacles that they will inevitably encounter

Ezra Weinstein
Ezra has been a leading light in the LiveCode community for some time now, and we're delighted that this year he has agreed to share his business experience with LiveCode for the first time.

"Deploying LiveCode App in an Enterprise Environment"

As the IT director at Sports South a $450M company we decided to utilize LiveCode as our development platform of choice for mobile devices. We are a little unique as a distributor since we develop both applications that are used internally as well as applications that are used by our customers. In fact we supplied over 300 iPads to our customers in order to encourage them to use our catalog and ordering tool which was developed in LiveCode and runs on an iPad. We are also deploying iPod Touch devices internally in our warehouse and providing all of our 50+ salespeople with iPads as well. In this session we will demonstrate some of the apps that we developed which leverage various LiveCode technologies including a couple of externals (one that communicates with RedLaser bar coding library), and I will explain in depth why we decided to proceed with LiveCode as the solution of choice.

These are just a few of the topics we will be bringing you, with over 40 hours to fill you can be sure that the content of RunRevLive.12 will have something you really need to learn!

About the Author Heather Nagey is Customer Services Manager for RunRev Ltd.

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