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Update Packs vs Upgrades: The Real Story

by Kevin Miller

Here at Runtime, we don't sell individual upgrades when we produce an upgrade to Revolution. Instead, we sell a single update pack, which allows you to gain access to all the upgrades we produce for your product within the following year.

We don't use the word "subscription" because some people think that it means their copy of Revolution will die after a period of time - not so! You can keep creating applications forever with the version you already have.

So why update packs instead of individual upgrades like you get from Adobe or Apple?

The update pack model makes it easier for us to deliver both productivity and new technology improvements that you need - sooner than following a traditional method used in consumer applications. Each release then includes both feature enhancements and fixes that are reported by Revolution developers through our Bugzilla system; sometimes a few ideas are harvested from our User Forums as well. Why not separate the two? We've found that separating the two increased the time it took to get out releases; it would have significantly delayed our release of a Universal Binary version of Revolution for MacOS X 10.4. Solving this problem can be a real challenge in a world of 24/7 technology improvements, a multitude of differing customer needs, tight budgets and equally tight development cycles.

Every time we do a new release of Revolution, we want to focus on your requests: and that's a blend of fixes, enhancements and new features.

The result is that we're free to concentrate on being responsive in providing all our customers what they need to be more productive with Revolution. That's simply good for everyone.

In 2006, the 2.7 series has seen the product line made more complete, more reliable and better able to serve your needs. We've introduced over 150 minor enhancements, bug fixes and new features since 2.7. Those range from the biggest: including support for Universal Binaries and the U3 platform; through to improving the way that graphics or QuickTime movies are displayed; or even as simple as enabling display of a button hover icon more easily. Which one was most useful to you? If you're like a typical Revolution user, you've probably made use of dozens of these improvements. Maybe you were able to bring a Universal Binary to market to beat out a competitor who is running their application under Rosetta emulation (or worse, doesn't work at all on the new Mac-Intel machines!)?

We've been listening to your feedback on the update program, too. We know that purchasing Revolution for the first time is a big commitment to learning a new tool. That's why if you're a new customer or thinking of becoming one, you'll be interested to hear that we now bundle a 3-month trial of the upgrade program with new Revolution purchases - you now get updates for three months. We've backdated this change to cover any new license purchase made within the last few months. So if you purchased Revolution recently, you can update to the new 2.7.4 (which contains both the bug fixes and feature enhancements that our users have most requested) for free!

 
©2005 Runtime Revolution Ltd, 15-19 York Place, Edinburgh, Scotland, UK, EH1 3EB.
Questions? Email info@runrev.com for answers.